The Autoblacklisting Tool helps maintain traffic quality by automatically blocking underperforming or low-quality SubIDs based on performance.
You can automatically remove all non converting source from your traffic. It updates every 60 minute the blacklist to be done and works 24/7. You need to have a S2S tracking in place sending the information every time a conversion happens.
⚠️ Note: This tool only works if you are sharing conversions with Yeesshh.
When to Use It:
- To block SubIDs with no conversions after multiple clicks.
- To improve efficiency by cutting wasted spend from non-converting traffic.
- To automate quality control and reduce manual optimization efforts.
- myDSP by yeesshh:
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Open the campaign editor.
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Scroll down to the Autoblacklisting section:
⚠️ Note: Impressions = Clicks. -
Set the maximum number of clicks allowed without conversion (e.g., 100 clicks).
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The system will automatically stop (BlackList) traffic from any SubID that does not convert within the specified click limit.
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Make sure a tracking pixel is in place and working correctly.
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Scroll to the bottom of the page and click Save Changes to apply:
Edit your campaign / "Blacklisting enabled" section:
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- DSP by yeesshh: Edit your campaign / "TQ & Analytics" section
Important not: do NOT use "bid optimization" settings.
Once the number of clicks is reached, if no conversion was generated, then the SubID will be excluded from the traffic sources.
How many clicks to enter for blacklisting?
Start with two times the normal number of clicks you need to get a conversion (this comes from your history and knowledge). Typically, if your conversions are worth $5, then enter 2 x $5 = 10$ worth of traffic before blacklisting. If you get traffic at $1 CPM, "min subid clicks for blacklisting" should be set at 10.000 clicks.
Example for DSP by Yeesshh:
Let's say your average conversion rate is of 0.033%. That means you normally need 3.000 Imps per conversion
As a recommendation, you should put the blacklister at minimum 6.000 imps (two times your average): if a subid has accumulated 6.000 impressions, and generated no conversion at all, it will be taken out and blacklisted.