DSP: Bid by Feed and Subid (Special bid)
Special BID allows you to assign a custom price to pay to specific SubIDs (or PUBs) in order to optimize traffic sources individually.
When to Use It:
- To increase CPM on high-performing SubIDs or PUBs to scale traffic.
- To decrease CPM on underperforming sources while keeping them active.
- For testing different bid strategies per traffic segment.
How to Set It:
- Campaigns>> offers>> edit>> subID tab.
- Tab "subID" / "create" / select Feedid, enter subID and bid adjustment.
To enter another bid adjustment, repeat on "create
⚠️ Note:
- Special BID overrides the default campaign bid for the selected SubID (or PUB) only.
- You may adjust bid to gain traffic and be more competitive. A good way to do this is to monitor the "position" parametre (see more on "Campaign Optimization" tutorial).
- Powerful bid adjustments are obtained once your campaign is tracked correctly. You will then be able to bid at optimal level.
