How to Set Up Deeplinking Campaigns in MyDSP?
If you're planning to run campaigns using deeplinking, please follow the guidelines below:
✅ Requirements for Deeplinking
1- Include [DEEP_LINK] parameter in your campaign URL:
You must include the dynamic parameter [DEEP_LINK] in the destination URL.
2- Implement a redirect to the [DEEP_LINK] value:
Your tracking setup must extract the URL from [DEEP_LINK] and immediately redirect the user to that destination.
This step is critical — if the user is not redirected to the final deep link, the flow will not work properly.
3- Use an open redirect (no restrictions):
The destination must be an open URL with no geo-restrictions, device filtering, or intermediate blocking (e.g., geofencing). Deeplinking traffic must be able to flow directly to the intended destination.