Key definitions used in Yeesshh platforms, to understand your results
Volume of bids made on a specific source (for the time period selected)
Available volume of traffic
For push notifications, number of notifications showed.
For pops, ignore this variable.
Clicks / Views
Volume of traffic bought
Total cost of the traffic bought
Cost per view (or impression) you are getting for this specific source.
Where you bid ranks vs other advertisers
CTR or VTR
Avg CPA (Average Cost Per Action)
It’s your cost for 1 conversion (available only when you set your tracking correctly)
Number of conversions obtained (available only when you set your tracking correctly)
Conversion rate (available only when you set your tracking correctly)
The bid you should make to keep optimum profitability (available only when you also entered a value in your postback setting)