Platforms: Campaign management
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      1. Yeesshh Help Center
      2. Platforms: Campaign management

      Platforms: Definitions, glossary

      Key definitions used in Yeesshh platforms, to understand your results

      Ad Responses:

      Volume of bids made on a specific source (for the time period selected)

      Requests

      Available volume of traffic

      Impressions

      For pops, ignore this variable.

      Clicks / Views

      Volume of traffic bought

      Cost

      Total cost of the traffic bought

      CPC\CPV

      Cost per view (or impression) you are getting for this specific source.

      Position

      Where you bid ranks vs other advertisers

      CTR or VTR

      See here 

      Avg CPA (Average Cost Per Action)

      It’s your cost for 1 conversion (available only when you set your tracking correctly)

      Goals Conversion

      Number of conversions obtained (available only when you set your tracking correctly)

      CR

      Conversion rate (available only when you set your tracking correctly)

      EPC/EPV

      The bid you should make to keep optimum profitability (available only when you also entered a value in your postback setting)