Key definitions used in Yeesshh platforms, to understand your results
Ad Responses:
Volume of bids made on a specific source (for the time period selected)
Requests
Available volume of traffic
Impressions
For pops, ignore this variable.
Clicks / Views
Volume of traffic bought
Cost
Total cost of the traffic bought
CPC\CPV
Cost per view (or impression) you are getting for this specific source.
Position
Where you bid ranks vs other advertisers
CTR or VTR
Avg CPA (Average Cost Per Action)
It’s your cost for 1 conversion (available only when you set your tracking correctly)
Goals Conversion
Number of conversions obtained (available only when you set your tracking correctly)
CR
Conversion rate (available only when you set your tracking correctly)
EPC/EPV
The bid you should make to keep optimum profitability (available only when you also entered a value in your postback setting)