Definitions, glossary

Key definitions used in Yeesshh platforms, to understand your results

Ad Responses:

Volume of bids made on a specific source (for the time period selected)

Requests

Available volume of traffic

Impressions

For push notifications, number of notifications showed

Clicks / Views

Volume of traffic bought

Cost

Total cost of the traffic bought

CPC\CPV

Cost per view (or impression) you are getting for this specific source.

Position

Where you bid ranks vs other advertisers

CTR or VTR

See here 

Avg CPA (Average Cost Per Action)

It’s your cost for 1 conversion (available only when you set your tracking correctly)

Goals Conversion

Number of conversions obtained (available only when you set your tracking correctly)

CR

Conversion rate (available only when you set your tracking correctly)

EPC/EPV

The bid you should make to keep optimum profitability (available only when you also entered a value in your postback setting)