For Advertisers – Common Topics
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      2. For Advertisers – Common Topics

      DSP & myDSP – What Is Yeesshh’s Financial Model?

      Understand how you buy traffic and optimize performance with Yeesshh

      💼 Yeesshh’s Financial Model Explained

      Yeesshh is a performance bidder — which means we help you track and optimize results like:

      • CPA (Cost Per Acquisition)

      • CPI (Cost Per Install)

      • ROAS (Return on Ad Spend)

      🛑 But you don’t pay per conversion or per install.

      ✅ You buy traffic on a CPM model — also referred to as:

      • CPV (Cost Per View)

      • CPC (Cost Per Click) in some cases, depending on platform definition

      📈 How Optimization Works

      1. You define your bid per thousand impressions (CPM)

      2. You receive traffic based on your targeting and bid competitiveness

      3. You measure performance using:

        • Your own tracker, or

        • Any major 3rd-party tracking system

      4. You adjust your bid according to your actual results

      🧠 The goal: lower your CPA while scaling results by optimizing bids and targeting.

      🔗 Tracker Compatibility

      We support all major tracking systems, including:

      • Voluum

      • Binom

      • RedTrack

      • AppsFlyer

      • Kochava

      • Google Analytics

      • Custom trackers

      ✅ Summary

      • You bid on traffic using CPM

      • You optimize based on real performance (CPA, ROI, etc.)

      • You can use any tracker you like

      • You are in full control of bidding and results