How Does the Yeesshh Platform Work? (For Advertisers & Publishers)

A simple explanation of what happens behind the scenes in real time

⚙️ The Process in a Nutshell

Yes, it's technically complex — but for you, it's simple. Here’s what happens every time a pop is triggered:

👤 1. A User Opens a Pop

• A user visits a website or app integrated with Yeesshh

• A pop ad opportunity is created

• The publisher consults the system to see which advertiser has a relevant and well-priced ad

💰 2. Advertisers Bid Automatically

• You, the advertiser, define:

  • Targeting filters (e.g., geo, device, OS)

  • Your bid (price per visit)

• The system evaluates your campaign in real time

🏁 3. The Publisher Selects the Best Match

• The publisher receives multiple bids

• They select the ad that meets their expectations in value and relevance

🎯 4. The Winning Ad is Displayed

• If you win the bid, your ad is immediately shown to the user

• All this happens in under 20 milliseconds

🔍 Full Transparency for Everyone

• 🔓 Advertisers get access to the website or app where their ads were displayed

• 🔓 Publishers are informed of the advertiser whose ad was shown
  (e.g., brand, landing page URL)

🔁 Publisher Workflow

If you’re a publisher, you can:

• Call our system via:

  • XML

  • OpenRTB

  • Smart-link

• We respond with:

  • A live ad

  • A price per view

• You see your live revenue and can:

  • Accept or reject categories of advertisers

  • Control formats and volumes

🚀 Advertiser Workflow

As an advertiser:

1. You provide a landing page where you want to send traffic

2. Set up a live tracker to measure conversions

3. Send your prepayment (see payment options)

4. We approve your setup

5. You start receiving traffic based on:

   • Your filters

   • Your bid

   • Real-time publisher decisions

You can adjust settings anytime to optimize performance.