Shopping Intent campaigns use formats like in-text ads, tiles, and autocomplete units to engage users in contextually relevant environments across the web
In-Text Ads
These ads are embedded directly into premium content and can be:
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Brand keywords (e.g., "Dyson")
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Contextual categories (e.g., "vacuum cleaners")
Available on both mobile and desktop web, these ads redirect users to the brand’s landing page upon click.
Tiles
Brand logos or images appear as visual ad units:
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Typically shown below or above search results
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Often featured in search suggestion dropdowns (e.g., in Opera browser)
Autocomplete Ads
These appear while the user is typing in a search bar or using a virtual keyboard app:
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Real-time ad suggestions for brand or product
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Placement in browsers, search apps, or keyboard extensions
On-Click Behavior
All ad units typically redirect to either:
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A homepage (broad awareness)
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A deeplinked page (specific product or offer)
These formats are designed to be native, intent-aligned, and seamless in the user journey