Automatically exclude non-converting sources in real time
The Auto-Blacklister is one of the most effective tools available on myDSP to automatically block traffic sources (SubIDs) that do not generate conversions, based on your configured rules.
⚠️ Note: This tool only works if you are sharing conversions with Yeesshh.
When to Use It:
To block SubIDs with no conversions after multiple clicks.
To improve efficiency by cutting wasted spend from non-converting traffic.
To automate quality control and reduce manual optimization efforts.
How to Use It:
Open the campaign editor.
Scroll down to the Autoblacklisting section:
⚠️ Note: Impressions = Clicks.
Set the maximum number of clicks allowed without conversion (e.g., 100 clicks).
The system will automatically stop (BlackList) traffic from any SubID that does not convert within the specified click limit.
Make sure a tracking pixel is in place and working correctly.
Scroll to the bottom of the page and click Save Changes to apply
How many clicks to enter for blacklisting?
Start with two times the normal number of clicks you need to get a conversion (this comes from your history and knowledge). Typically, if your conversions are worth $5, then enter 2 x $5 = 10$ worth of traffic before blacklisting. If you get traffic at $1 CPM, "min subid clicks for blacklisting" should be set at 10.000 clicks.