Connect GTM to myDSP and Fire Custom Pixel Tags for Conversions
Note: This tutorial is for using Google Tag Manager (GTM)—not Google Analytics—with myDSP.
🔧 STEP 1: Inject GTM Scripts into Your Landing Page
You need to embed GTM scripts in the web page users land on after converting (usually the "Thank You" page). There are three methods:
Option 1: Direct HTML Insertion
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Place the first GTM script into the
<head>tag. -
Place the second GTM script into the
<body>tag. -
✔️ Don’t place scripts inside other containers or iFrames.
Option 2: Use Built-in Tracking Settings
In your page builder, look for a “Tracking” section under “Settings.” Paste the GTM scripts into the <head> and <body> input fields.
Option 3: Use a Native GTM Plugin or Module
Some platforms allow GTM integration using just the GTM container ID. Paste it where indicated by the platform.
🏷 STEP 2: Add a Custom Image Tag in GTM
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In your GTM dashboard, click “Add a new tag.”
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Name the tag (e.g., “myDSP Conversion Pixel”).
Tag Configuration:
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Tag Type: Custom Image
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Image URL:
https://mydsp.yeesshh.com/conversion/?c={click_id}&value={value}
Triggering:
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Set the trigger to “Page View” (fires on the Thank You Page).
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Click Save, then Submit your GTM container.
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Provide a Version Name (e.g., "myDSP GTM Setup") and click Publish.
🎯 STEP 3: Set Up Your Campaign in myDSP
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In myDSP, go to Campaign > Create, and fill in your campaign details.
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For the Creative Destination URL, enter the landing page URL with your GTM script.
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That’s it! No need to define goals in myDSP—pixel tracking is handled by GTM.
Once published, your conversion pixel will fire via GTM whenever the designated page is visited.