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      MyDSP publishers: How to Integrate with Shopping Intent Advertising

      Publishers can integrate via Programmatic RTB or Direct URL feeds to deliver Shopping Intent traffic through real-time bidding or traffic redirect models.

      Programmatic RTB Integration

      This model allows publishers to participate in our real-time bidding system via:

      • XML

      • JSON

      • OpenRTB (custom setup may be needed)

      How It Works

      1. Publisher sends a visit request via feed

      2. Our system replies with the best available bid

      3. If accepted, ad is served instantly

      OpenRTB integrations require technical alignment and should be discussed with our team for optimal setup.

      Direct URL Feed Integration

      This method allows publishers to send traffic directly to our servers, and we attempt to overbid the already-sold traffic.

      • The bid amount can be passed in the URL or configured manually.

      • If we can’t overbid, traffic is sold under normal conditions to other advertisers.

      Both integration models are flexible and optimized for maximum yield.