Learn how to target the right users by configuring your campaign's geo, device, keywords, source, and more.
When creating a campaign on myDSP, targeting the right audience is essential for performance. Here's how to configure each targeting parameter step by step.
Most standard targeting criteria are requested at campaign creation stahe (Wizard). Then once the campaign created, you have access to additional targetin parametres in the Campaign / Edit screen.
myDSP "premium pop" traffic :
- Location / Countries
- Device (desktop, mobile, both), OS (android, windows...), Connection type (wifi, celular..), Browsers (Chrome, Opera...)
- Traffic allowed: Mainstream / adult
- Dates, days and hours (based on Pacific Time, 24-hour format).
- Publishers / subID
- Domain
myDSP "Medium intent" traffic :
-
Domain / keyword
-
-
Broad: Shows ads for similar or related terms, misspellings, plural/singular.
-
Phrase: Matches exact phrases with possible prefixes/suffixes.
-
Exact: Only matches the specific word or phrase.
Tip: Keep “Ron” selected to access all traffic sources initially, then optimize based on performance.
-
-
- Location (Countries)
- Device (desktop, mobile, both), OS (android, windows...), Connection type (wifi, celular..), Browsers (Chrome, Opera...)
- Dates, days and hours (based on Pacific Time, 24-hour format).
- Traffic allowed: Mainstream / adult
- Publishers / subID
myDSP "High intent" traffic :
- Brand / domain (this targeting cannot be changed once the campain is created)
- Location (Countries)
- Traffic type: Coupon, BNPL, InApp, Intext...
- Dates, days and hours (based on Pacific Time, 24-hour format).
- Traffic allowed: Mainstream / adult
- Device (desktop, mobile, both), OS (android, windows...), Connection type (wifi, celular..), Browsers (Chrome, Opera...)
- Publishers IDs / subIDs