DSP by Yeesshh: What is the Postback URL for Conversion TrackingL

Set Up Conversion Tracking with Postback URL Using Curly Bracket Macros

DSP Postback URL Format

🔹 Key Rules:

• All parameters must be URL encoded

• {clickid} is a placeholder — you can rename it (e.g., {ref_id}, {transaction_id}), but it must match the macro used in your tracking or affiliate platform

• ⚠️ Use curly brackets {} for DSP macros — not square brackets []

🧠 Is {value} Mandatory?

No — it’s optional.
If omitted:

• ✅ Your conversion will still be tracked

• ❌ But DSP won't provide bid recommendations or help optimize your CPA/CPI strategy

⚙️ Optional: Activate a Goal in DSP

You can enhance performance tracking by activating a Goal inside your campaign settings.

📘 See our guide on "How to Set Up a Goal in DSP" for step-by-step instructions.

📚 Related Resource

Read our article on The Importance of Performance Tracking — it covers how to structure macros and integrate with major trackers like Voluum, LandingTrack, and others.