For Advertisers – Common Topics
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      2. For Advertisers – Common Topics

      DSP and myDSP: What business model do you work with?

      POP (DSP, or POP Premium of myDSP)

      We work on a CPM (cost per mil) basis (also called CPV, or CPC by some). For instance, if the rate is $1 CPM, this means that your Landing page will receive one thousand visitors for every one dollar spent.

      High intent and mid intent (my DSP)

      We work on a CPC (cost per click) basis.