myDSP – What Are the High Intent Traffic Types?

Understand the traffic sources available in High Intent and Mid Intent campaigns

What Is High Intent Traffic in myDSP?

When setting up a High Intent campaign in myDSP, you can select one or more traffic types based on user behavior and source.

This traffic-type selection does not apply to Pop or Mid Intent campaigns, where all sources are included automatically.

Traffic type options:

• Apps and Plugins

  • Ads delivered via Browser extensions or apps (Desktop or mobile)

  • Promotional formats may include: Coupons, Product listings (PLAs),Native ad units

  • Does not really refflects the intention of the user, but more the context in which adv is placed

• BNPL – Buy Now, Pay Later

  • This traffic often reflects high commercial intent.
  • Sourced from platforms like Klarna, Afterpay, Affirm
  • Users may arrive via BNPL apps or articles comparing BNPL-supported products

• Blog & Intex

  • Blog: Content articles on affiliate or review sites linking to merchants

  • In-Text: Keywords in articles (e.g., Dyson, vacuum cleaner) are clickable and trigger an ad popup

• Coupon

  • This traffic often reflects high commercial intent.

  • Sourced via Coupon aggregators, Extensions, Native placements

• Domain Redirect

  • Traffic generated from parked or typo-corrected domains

  • Example: user types “ebya.com” and is redirected to a live merchant offer

• PLA – Product Listing Ads

  • Ads showing Product image + Name Price and links directly to a product page

  • Similar to Google Shopping, but also available via affiliate sources

• Search

  • Traffic comes from Organic or paid search engine results or Autocomplete suggestions

  • Often associated with purchase-ready intent

• Tiles

  • Visual ad blocks containing Image, Headline, Short description

  • Not tied to individual products like PLAs

  • May direct users to homepages, content hubs, or product categories

  • Common in native ad environments