Understand the traffic sources available in High Intent and Mid Intent campaigns
What Is High Intent Traffic in myDSP?
When setting up a High Intent campaign in myDSP, you can select one or more traffic types based on user behavior and source.
This traffic-type selection does not apply to Pop or Mid Intent campaigns, where all sources are included automatically.
Traffic type options:
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Apps and Plugins
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Ads delivered via Browser extensions or apps (Desktop or mobile)
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Promotional formats may include: Coupons, Product listings (PLAs),Native ad units
- Does not really refflects the intention of the user, but more the context in which adv is placed
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BNPL – Buy Now, Pay Later
- This traffic often reflects high commercial intent.
- Sourced from platforms like Klarna, Afterpay, Affirm
- Users may arrive via BNPL apps or articles comparing BNPL-supported products
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Blog & Intex
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Blog: Content articles on affiliate or review sites linking to merchants
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In-Text: Keywords in articles (e.g., Dyson, vacuum cleaner) are clickable and trigger an ad popup
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Coupon
- This traffic often reflects high commercial intent.
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Sourced via Coupon aggregators, Extensions, Native placements
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Domain Redirect
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Traffic generated from parked or typo-corrected domains
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Example: user types “ebya.com” and is redirected to a live merchant offer
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PLA – Product Listing Ads
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Ads showing Product image + Name Price and links directly to a product page
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Similar to Google Shopping, but also available via affiliate sources
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Search
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Traffic comes from Organic or paid search engine results or Autocomplete suggestions
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Often associated with purchase-ready intent
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Tiles
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Visual ad blocks containing Image, Headline, Short description
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Not tied to individual products like PLAs
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May direct users to homepages, content hubs, or product categories
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Common in native ad environments
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