myDSP – What Are the High Intent Traffic Types?

Understand the traffic sources available in High Intent and Mid Intent campaigns

🎯 What Is High Intent Traffic in myDSP?

When setting up a High Intent campaign in myDSP, you can select one or more traffic types based on user behavior and source.

➡️ This traffic-type selection does not apply to Pop or Mid Intent campaigns, where all sources are included automatically.

📊 Available Traffic Types (High Intent)

Each type offers different reach and performance characteristics:

🧩 Apps & Plugins

• Ads delivered via:

  • Browser extensions

  • Desktop or mobile apps

• Promotional formats may include:

  • Coupons

  • Product listings (PLAs)

  • Native ad units

💳 BNPL – Buy Now, Pay Later

• Sourced from platforms like:

  • Klarna, Afterpay, Affirm

• Users may arrive via:

  • BNPL apps

  • Articles comparing BNPL-supported products
    This traffic often reflects high commercial intent.

✍️ Blog & In-Text

• Blog: Content articles on affiliate or review sites linking to merchants

• In-Text: Keywords in articles (e.g., Dyson, vacuum cleaner) are clickable and trigger an ad popup

🏷️ Coupon

• Traffic from users shown promo codes or discounts

• Sourced via:

  • Coupon aggregators

  • Extensions

  • Native placements

🌐 Domain Redirect

• Traffic generated from parked or typo-corrected domains

• Example: user types “ebya.com” and is redirected to a live merchant offer

🖼️ PLA – Product Listing Ads

• Ads showing:

  • Product image

  • Name

  • Price

• Link directly to a product page

• Similar to Google Shopping, but also available via affiliate sources

🔍 Search

• Traffic comes from:

  • Organic or paid search engine results

  • Autocomplete suggestions

• Often associated with purchase-ready intent

🧱 Tiles

• Visual ad blocks containing:

  • Image

  • Headline

  • Short description

• Not tied to individual products like PLAs

• May direct users to homepages, content hubs, or product categories

• Common in native ad environments