For Advertisers – DSP
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      2. For Advertisers – DSP

      DSP Targeting Guide: How to Set the Right Audience for Your Campaign

      Learn how to target the right users by configuring your campaign's geo, device, keywords, source, and more.

      When creating a campaign on DSP, targeting the right audience is essential for performance. Here's how to configure each targeting parameter step by step.

      1. Define the Type of Traffic in Your Campaign Name

      To ensure your campaign receives appropriate traffic (mainstream or adult), always include the type of traffic in the campaign name. So we will connect the correct sources.

      2. Set Targeting in the Campaign Dashboard

      Navigate to Dashboard > Campaigns > Edit, then scroll down and click on the desired targeting section.

      Screenshot_1-8

      Ad Group Targeting Options:

      • Location (Geo):
        Uncheck "Locations" to enable selection. You can choose one or multiple countries, cities, regions, or zip codes.

      • Language:
        Target users based on browser language. All languages are enabled by default for new offers.

      • Time & Day:
        Target specific days and hours (based on Pacific Time, 24-hour format).

      • Device, OS, Browser, Carrier, Connection Type:
        Click the blue “Show...” button to access these settings.

        • For carriers, select the geo first. For more precision, you may upload an IP list instead of relying on the platform's carrier database.

        • For browsers, “Chrome 0” includes undefined or newest Chrome versions. Remove it if not needed.

      3. Keywords: Broad, Phrase, or Exact Match

      Under keyword targeting:

      • Broad: Shows ads for similar or related terms, misspellings, plural/singular.

      • Phrase: Matches exact phrases with possible prefixes/suffixes.

      • Exact: Only matches the specific word or phrase.

      Tip: Keep “Ron” selected to access all traffic sources initially, then optimize based on performance.

      4. Domain, Referrer & Category Targeting

      Go to TQ and Analytics > Domain List to select or upload domains.

      • Use the referrer option carefully—it’s restrictive.

      5. IP Targeting

      In TQ and Analytics, upload or select IP ranges you want to target.

      6. Publisher Feed (Traffic Source) Targeting

      Choose your Publisher Feed ID from the TQ and Analytics tab to target or exclude specific traffic sources.

      🔍 Also refer to the related guides:

      • How to Create a Campaign

      • Blacklist Traffic Sources

      • Speed Up Campaign Approval