Shopping Intent Advertising, also known as Commerce Media, refers to ad placements across the open web that target users based on shopping intent signals, not limited to traditional retail websites.
Overview
Yeesshh offers via its myDSP platform Shopping Intent traffic (also called Commerce Media or Commerce-Driven Media). User has click on the publisher website and Yeesshh, knowing the intention of the user, will show a corresponding landing page.
Where Ads Appear
These placements span a wide variety of non-retail platforms, including:
- Coupon and deal websites
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Payment (BNPL) and cashback platforms
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Social networks
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Browsers and keyboard apps
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Content platforms and publisher websites
Ad Targeting Based on Intent
Ads are shown to users based on signals such as previous searches, coupon browsing, product views, or price comparison behavior. This allows advertisers to target audiences with a higher likelihood of conversion.
Campaign Types
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Homepage Campaigns: Redirect users to the advertiser’s main site.
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Deeplink Campaigns: Take users directly to a product or offer page.
Why It Matters
By reaching users when they are already in buying mode, Shopping Intent Advertising offers higher ROI and complements traditional search or social campaigns.