This is about tracking with Google Tag Manager (GTM), not Google Analytics.
- FIRST: INJECT GTM SCRIPT TO YOUR PAGE
You must inject the GTM scripts in the web page that you want to track (typically your "Thank You Page"). You have 3 options to choose from depending how you handle your landing pages:- Edit your page's HTML code: enter GTM scripts manually
Paste the first code block into the <head> section of your web page as high as possible.
Paste the second code block into the <body> section of your web page as high as possible.
Remember not to put these code blocks inside other tags or hidden iFrame containers. - Go to “settings” menu of your page building platform and provide GTM scripts
Many page builders already have the option to automatically inject tracking scripts to all web pages that you create with them. Different platforms incorporate different layouts, but typically you have to look for this option in a settings menu. The section with this option is typically called "Tracking" or something similar. When you get there you should see two text fields that allow you to paste tracking scripts to the <head> and <body> section of your web page. - Integrated solutions with GTM container code
Some platforms offer a native integration with GTM (on some occasions it requires installing additional plugins) and the only thing you need to do is to provide the GTM container code. You can find it in the GTM's dashboard:
- Edit your page's HTML code: enter GTM scripts manually
- ADD A TAG WITH A CONVERSION TRACKING PIXEL
- In the GTM dashboard, click the Add a new tag option.
Conversion tracking pixel / Provide a name for the tag
. - Tag configuration
- Tag type = Custom Image (for our conversion tracking pixel)
- Image URL =
https://xml.yeesshh.com/conversion?c={click_id}&value={value} (if you use My.yeesshh)
https://mydsp.yeesshh.com/conversion/?c={click_id}&value={value} (if you use MyDSP)
https://xml.eureekkaa.com/conversion?c={click_id}&value={value} (if you use Eureekkaa)
- Triggering
Select only one trigger for all pages = Page view (the event that should fire your tag) - Click the Save button to save your tag
Once you have added the new tag you have to publish it to make it work. Click the Submit button.
Provide a version name in the Version name text field and click the Publish button.
- In the GTM dashboard, click the Add a new tag option.
- CREAT YOUR CAMPAIGN IN YEESSH PLATFORM
- Create your campaign ("Campaign" > create > enter details )
- In the creative destination field paste the campaign URL (containing the GTM scripts) > submit
- If you use My.Yeesshh or Eureekkaa, set up a Goal: "TQ & Analytics" tab > "Conversion Tracking" > Enter any name you want in "Enter goal name" (and leave "conversion value" to 1).
You are good to go.