How do I get my reports?

Reports

Dashboard

It is the default home page of your account. You have there a very quick overview of your spending, balance, and results of the day. It is organized by the top sources of traffic (feeds) and campaigns.

1

Reports menu let you open stats by a few basic variables. From there, you can drill down further. 

Report by Feed (traffic source)  and by SubID 

Dashboard / Reports / Reports by campaign. Select date range. You see the list of your current campaigns and how they are performing

2

break down the campaign ("+" button) by "Feed" (feed= traffic source) 

 

3

Break down the feed ("+" button) you want by "Pub subid"

Example of reading (from screen shot example)

    • Traffic source "72540" had 15.729 impressions/requests available for me.
    • I won 2.551 Clicks/views (16.22% VTR is a good rate).
    • My total cost was $2.04 (because each click was bought at $0.0008 CPC/CPV).
    • I was not the best one to bid, as my "position" is 1.0196, meaning other did bid a higher price for this source.
    • The CR% is at 0.00% because this campaign is not tracked.

Report by... whatever (BundleID, referer, keyword, OS...)

Dashboard / Reports / Reports by campaign. Select date range. Then break down, clicking on the "+" icon on whatever variable you want 

 

See also:

Definition of terms used in reports

Which time zone are the stats based on?

How to grab stats via API