Tracking
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      2. Platforms: Campaign management
      3. Tracking

      How to setup conversion tracking

      Tracking is THE killer dimension to get best traffic at best price. It basically tells the system what works and what does not.

      Set up your conversion tracking:

      Adapt your campaign URL to become also a tracking URL
      1. Add your tracking parametre ={conversion} or =[conversion]  in the URL you post in Yeesshh platform:
        • "DSP" or "Eureekkaa" platforms:
          - URL example with tracker: http://landing.com/?source={pubfeed}_{subid}&clickid={conversion}
          (For Voluum users, clickID={conversion}, LandingTrack users: pid={conversion})
          - URL example without tracker: http://landing.com/?source={pubfeed}_{subid}
        • "MyDSP" platform:
          - URL example with tracker: http://landing.com/?source=[Publisher_ID]_[Sub_ID]&clickid=[conversion] (For Voluum users, clickID=[conversion], LandingTrack users: pid=[conversion])
          - URL example without tracker: http://landing.com/?source=[Publisher_ID]_[Sub_ID]
      2. Eventually, add a value to your conversion
        {value}         is not a mandatory field (if you ignore it, we will count conversions but will not be able to give you a recommended bid to buy more traffic).
        In case you can't pass the payout (value) in the conversion postback - please make sure to remove both key and value pair from the URL string (and not just pass exactly "{value}").
        Correct: https://xml.eureekkaa.com/conversion?c=ABC123, 
        Incorrect: https://xml.eureekkaa.com/conversion?c=ABC123&value={value}
      3. Inform your tracking platform of the yeesshh post back URL , or simply call this URL from your conversion page.

         

        If you use one of those tracking platform

        Adnovation YeesshhLandingtrack YeesshhGTM
        Peerclick YeesshhVoluum Yeesshh

        • Click on your tracking platform logo to access their instructions
        • Once you have your tracking platform URL, go to yeesshh:

          • Create your campaign ("Campaign" > create > enter details )

          • In the creative destination field paste the campaign URL (given by your tracker) > submit

          • Set up a Goal: "TQ & Analytics" tab > "Conversion Tracking" > Enter any name you want in "Enter goal name" (and leave "conversion value" to 1).

        From now on, the value sent in your post-back will appear in yeesshh system as a "Goal", and we can optimize bids.  A "Goal" is basically the target CPA or CPI or value per conversion you want to reach.

         

        Aside from conversion tracking, there are many parameters you can add to your URL