Key definitions used in myDSP, to understand your results
Clicks
Volume of traffic bought.
CPC
Cost per Click you are getting for this specific source. In USD-
Spent
Total cost of the traffic bought. In USD.
Conversion
Number of conversions obtained (available only when you set your tracking correctly)
Beware, conversions are kept 30 days in report (This should change at 90days in S2 2025) only.
Landing URL
Domain you want to show as an advertisement. You can add to it as many macros as you want.
Campaign type
Depensing on how your account is setup and how you created your camaign, the campaign type may be High intent, Mid intent or Premium Pop. Read here more on shopping intent advertising: https://knowledge.yeesshh.com/what-is-shopping-intent-advertising
Brand/domain
Item you are targeting when doing a high intent campaign
TrafficType
Context of traffic you are targeting. For high intent, can be Coupn, BNPL, tiles, etc.. See more on https://knowledge.yeesshh.com/traffic-type
Autoblacklisting
Ad Responses:
Volume of bids made on a specific source (for the time period selected)
Requests
Available volume of traffic
Impressions
For pops, ignore this variable.
Position
Where you bid ranks vs other advertisers
CTR or VTR
Avg CPA (Average Cost Per Action)
It’s your cost for 1 conversion (available only when you set your tracking correctly)
CR
Conversion rate (available only when you set your tracking correctly)
EPC/EPV
The bid you should make to keep optimum profitability (available only when you also entered a value in your postback setting)