For Advertisers – DSP
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      1. Yeesshh Help Center
      2. For Advertisers – DSP

      DSP: Recommended campaign setup

      Step-by-Step Guide to Create an Optimized Campaign Follow these best practices when creating your DSP campaign to ensure efficient testing, proper traffic filtering, and optimal performance.

      1. Log in and Start a New Campaign

      • Go to Yeesshh > Campaigns > Create Campaign

      2. Campaign Information

      • Name your campaign clearly using the format:
        Country_Device_Type (e.g. US_Mobile_Mainstream)

      • Date Range: Optional

      3. Campaign Budget Settings

      • Total Budget: Leave blank or enter a high amount.
        For testing, we recommend a minimum of $120 over 3 days.

      • Daily Budget: Minimum of $50/day (≈40,000 impressions/day)

      • Default CPV or CPC:
        Use our recommended values:
        👉 Mobile default pop CPV
        👉 Desktop default pop CPV

      • Start Delivery: Select "Start Immediately" (ASAP)

      This setup ensures you gather enough data within 3 days to evaluate performance and adjust.

      4. Campaign Limits

      • Daily Views/Clicks: Leave blank

      • Views/Clicks per IP: Set to 5

      5. Targeting Settings (Ad Group Targeting)

      • Location:

        • Leave empty if doing carrier/mobile targeting.

        • Best: Upload IP lists for precise targeting

      • OS, User Agents, Carriers:

        • If no IP list available, select carrier from the suggestions provided

      6. Keyword Targeting

      • Skip this section (not recommended for general use)

      7. Tracking and Optimization

      • Go to TQ & Analytics > Conversion Tracking

      • Set up S2S (Server-to-Server) conversion tracking. See details here

      • Enable auto-blacklisting to automatically exclude low-performing sources. See details here.

      • IP Lists: Strongly recommended if available

      • Ignore: Domain list, App list, Feed list, Google Analytics

      8. Add Your Creative

      • Navigate to Campaigns > Creative > New Creative

      • Enter your Destination URL like this:

        arduino
        CopyEdit
        https://yourLanding.com?pubid={pubfeed}_{subid}

      • For Push notifications, follow the specific guidelines.

      Setting up tracking is highly recommended to monitor which sources perform best and allow auto-blacklister to do its job.

      9. Add Funds

      • Click the “Add Funds” button in the top-right corner of your dashboard

      Once all steps are completed and your campaign is approved, traffic will start flowing based on your targeting and bid strategy.