How to Optimize – Performance


February 14, 2018 - Tips

Although you buy in CPM, putting in place a post backtracking will allow optimizing traffic (we recommend to track through S2S with subID).

Examples of landings URL:

  • Good URL that tracks:{conversion}. This URL send back "conversion", it allows auto blacklist, removing sources that do not work
  • Bad URL, that DOES NOT track: This URL give no information, you need to use your system to eventually adjust bids to get more traffic
  • Bad URL, that DOES NOT track:{pubfeed}_{subid}&bid={bid}This URL allows to know sources of traffic and Bid used. Many macros can be added

1) Setup your tracker of Yeesshh global postback url: see here

2) Add to your URL the tracking parameters:
- &XXXX={conversion} (For Voluum users, clickID={conversion}, LandingTrack users: pid={conversion} )
- &YYYY={Value} (optional, but it is needed in order to optimize your bid levels if you want to. If you do not enter {value}, you will see  every time a conversion is made, but you will not be able to define your optimal bid level - using our autobidder or optimize manually the bids)

3) Activate "goal" at your offer level in our platform

You still have doubts, check here how to set up tracking with most common trackers of the market.